To get a better sense of what’s happening, use Google Search Console. It’s a free tool from Google that can offer detailed insights into your site’s indexing status. I also created a reference checklist you can keep handy to ensure you won’t miss anything important. I’ll show you what to look for and which tools help along the way. SEOptimer is better than other Website SEO Checkers through it`s super fast SEO analysis execution, JavaScript rendering and breadth of features. “SEO Site Checkup will assign your site an overall letter grade and identify the most important fixes to help you improve.”
Later on in the guide, I also look at what you need to consider when looking at how long they should take, and how much they should cost. This free SEO tool will inform you how many valid items it has detected for rich results and if the page has been successfully crawled. Ryte’s Robot.txt Generator is a free SEO tool that can easily create a robots.txt file for you. You can provide it with instructions on which pages robots must skip.
For long-term SEO success, you also have to keep an eye on external factors that influence your search engine rankings, most importantly backlinks. From a high level, our SEO audit report will show you the most important metrics related to your site’s performance in search engines, list any issues we found, and explain how to correct those issues. Studying what competitors are doing well or where they are falling short can help you refine your own SEO strategy to stay competitive or gain an edge.
Take Your Site’s SEO to the Next Level
These tools are often handy when you need to update a social image (or other data) and need to clear the cache to update what gets displayed on the social site. A few years ago, you’d SEO Anomaly never find anything about favicons in an SEO audit. Regardless, favicons are important because Google displays them next to your snippet in mobile search results, as in this example below. Debugging JavaScript errors is a big subject beyond the scope of this checklist, but at least now you know where to start. The two simple tools to test if Google can render your site with basic JavaScript are Google’s Mobile-Friendly Test and the “Test Live URL” function in Google’s URL Inspection Tool in Search Console. Select “View Rendered Page” in Search Console to view the rendered DOM, JavaScript Console Messages, and resource loading errors.
You can then rewrite your tags to ensure they’re displayed correctly. It’s a handy free SEO tool for marketers looking for related keyword suggestions. In addition, KeywordsFX provides you with questions related to the topic of your target keyword and modified versions of keyword phrases. While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor.
What Is an SEO Audit? (And How to Do SEO Audits as a Beginner)
You’ll want to link from the page with the greatest page authority (PA). Page Authority and Domain Authority (DA) are not “official” SEO metrics. They were created by SEO software companies to provide estimates of a page’s or a domain’s authority. That said, they’re still pretty accurate; and they’re useful when determining which sites or pages to link from.
- The next step before doing a deeper analysis is to check your organic traffic.
- Test mobile-friendliness with Google Lighthouse and make sure your navigation is clear and easy to use.
- This can lead to a better user experience and improved search engine results.
- You’ve squeezed “employee scheduling software” onto your homepage in multiple places.
Okay, so you’ve verified that your URL is listed in an XML sitemap. Next, you want to ensure that search engines — all search engines — can easily find your sitemap files. Clearly communicating your SEO audit results to stakeholders is vital. Present the data in a clear, concise, and easy-to-understand manner.