So, if you need someone to walk your developers through a fix or need someone to explain a fix, we’re here to assist. Robb has helped over 350+ companies build their businesses online and is responsible for building Flying V Group into one of the premier marketing agencies in the United States. Robb and his team have managed over $10M in marketing budget and continue to accelerate the growth of clients’ businesses.
What’s the goal of an on-page SEO audit?
An audit can give insight into the challenges you’re facing, why you’re not achieving your SEO goals, and the strategies your competitors are using. We can also help you determine whether a website redesign or rebuild may be necessary to implement a successful ongoing SEO campaign. If you’re an online retailer, our team has extensive eCommerce expertise and can deliver one of the most detailed and comprehensive eCommerce SEO audits available. The audit will help you be more prepared and eliminate unknowns when heading into a full comprehensive SEO campaign. To play on the safe side, you can automate technical SEO audits and set up alerts in WebSite Auditor. In the pop-up window, click Add and choose the Rebuild project option.
Analyze design and UX.
The list will likely reveal some hidden keyword opportunities you may not have considered. Authority score has the strongest correlation with ranking ability. So pay special attention to this metric when comparing your site with competitors. Once you have your site’s data, you can add competitors to compare side by side. Head to the “Compare domains” tab and select up to four competitor domains.
Too often, I see sites start building backlinks simply because their SEO isn’t progressing, hoping more links will magically help. For example, if you have a page with strong external backlinks, linking internally from that high-authority page to weaker ones can pass authority and help those pages rank better. While log files offer the most detailed view of search engine interactions, even a quick check in Crawl Stats helps you spot issues you might otherwise miss. Google handles JavaScript in three steps (crawling, rendering, and indexing) using an evergreen Chromium browser. However, rendering delays (from minutes to weeks) and limited resources can prevent important content from getting indexed. JavaScript adds great interactivity, but search engines (even as smart as Google) often struggle to process it reliably.
- You can use tools, like HubSpot’s Website Grader, to perform an audit on your competitor’s websites to gather more insights.
- But quality matters far more than quantity, and bad backlinks can actually hurt you.
- For Google, quality is paramount and a growing consideration in which URLs enter its index.
- It‘s possible to conduct an SEO audit on your own, but you’ll likely get more thorough answers in less time by employing an agency.
- You can do a lot to improve your site speed, so once you have collected all the data, add it to your sheet with the rest of the tasks to tackle.
Successful multi website domain and brand migration whilst increasing non-brand search traffic.
An SEO audit looks at how well a website performs in search results to find areas that need work. It helps find technical SEO problems, analyze on-page elements, evaluate Core Web Vitals and site speed, and analyze user experience and content quality. An SEO audit also looks at outside variables like backlinks and rival tactics to identify areas for improvement. Making sure your website is optimized for users and search engines can help it rank better and attract more organic traffic. An SEO audit is a complete analysis of all factors that affect a website’s visibility in search engines.
But in regards to external links specifically, if your page has no outgoing links, it affects SEO Anomaly all of the benefits of external links as discussed above. External links are often used to back up sources in the form of citations. For example, if I am writing a blog post and discussing metrics from a study, I’ll externally link to where I found that authoritative source. External links are hyperlinks within your pages that link to another domain. That means all of your backlinks—the links to your website from another one—are someone else’s external links.
From site structure to crawling to site content, it analyses your site for detailed SEO related issues. Moz is a widely popular SEO tool among the SEO community and it offers a tool called Site Crawl which helps you with SEO site audits. Ahrefs is an excellent SEO toolkit which is used by a ton of bloggers and it offers a Site Audit tool that gives you an in-depth website analysis. As you can see above, currently it’s showing around 21 issues and the issues are listed on the basis of severity. As you can see above, it provides you a Site Health score out of 100 (the higher the better) and lists down all the issues and warnings that your website currently has.