For example, JetRank helped a gutter contractor achieve a 126% increase in monthly calls through enhanced local SEO practices and reputation management. They help you connect with your community and increase your brand’s visibility. Skyscraper link building is a proven off-page SEO technique that creates high-quality content to earn backlinks.
The history of off-page SEO
If an image file size is too big, it may slow the load speed of your site. Consider compressing large image files where possible to aid load speed without losing out on quality and limiting large animated images. If you have the means to produce original imagery rather than stock photos, it’s worth exploring, as this can aid ranking in image searches.
Links from lesser-known or low-quality sites are less helpful—and may be bad enough to disavow. Mixing the right ingredients for an off-page SEO strategy is the key to serious organic growth. It’s just as important as optimizing the individual pages of your site. Join 65,000 others and learn the secrets to SEO success with our weekly blog posts. Google loves to see inbound links to a site, but it also wants to ensure that the site is high-quality before it will promote it in the search results.
Off-Page SEO vs On-Page SEO vs Technical SEO
Common off-page SEO actions include building backlinks, encouraging SEO Anomaly branded searches, and increasing engagement and shares on social media platforms. Speaking on industry podcasts or hosting webinars allows you to share expertise while earning brand mentions and backlinks. These formats reach engaged audiences, drive traffic, and increase visibility.
- Off-page signals demonstrate to search engines that others endorse your content’s value and expertise, significantly influencing how your site ranks compared to competitors.
- These 10 tips should boost your SEO strategies and improve your website traffic numbers.
- These days, one of the best and most powerful ways to create backlinks is to engage guest posting services on other authoritative and high-PR blogs.
- Regularly use the check my website SEO ranking feature to track your progress and make adjustments as needed.
- Skyscraper link building is a proven off-page SEO technique that creates high-quality content to earn backlinks.
- Google mainly focuses on user optimization and valuable content.
Before Google did a major overhaul on their algorithm, quantity seemed to be the dominating factor behind successful off-page SEO strategy. But correlation often does not imply causation, especially when it comes to ranking highly for competitive keywords. Google has set out some guidelines to live by, and by trial-and-error, top SEOs have uncovered some a few factors for optimizing a site for search. Insightful and cool-looking infographics have long become a popular way for people to absorb information in a fun, easy way. And when it comes to off-page SEO, it can be an easy way to get your content noticed, shared, and bombarded with links. Guest posting is the practice of publishing articles on another website with a byline attached to it.
